Earlier today, I learned about a new initiative created by a few developers. Chalo Chalo developers Tomasz Kaye and Richard Boeser created this initiative after reading an editorial by Castle Doctrine developer Jason Rohrer. In this editorial, Jason writes about why he feels that rampant game sales are bad for fans.
You can read Jason’s full article, but the gist of it is that gamers will wait until a sale rather than buy the games at launch. The problem is that game developers will see a reduction in launch revenue and be forced to rely on the months of long tail to break even. His solution is to reverse the sale process. His solution is to offer the discounts up front and then raise the price later. Continue reading