Over on Techdirt, I wrote about Bethesda parent company Zenimax wanting to trademark the phrase “Fus Ro Dah”. This is stupid on many levels. Its goal, according to the filings, is to monetize and control this internet meme at the expense of those that made it popular. Seriously. Does it not know that trying to own a meme will effectively kill it? Why does it feel the need to control what amounts to free advertising for Skyrim?
In response to this blatant attempt at control, I have decided to join countless others in monetizing this meme for my own good. So I have added my own “Fus Ro Dah” shirt to my CafePress store. It isn’t anything spectacular, but it does tell Zenimax what we think of this move.
So feel free to buy one or more of them.
UPDATE: Do to an infringement claim by Zenimax, my shirt is no longer available for purchase at this time. I will have more on this story later.