If you thought you might get Sony’s new Vita handheld and share it with your family or friends, you are out of luck. Sony has told Wired that the Vita is designed with only one player in mind.
[The] PSN account is tied to the hardware and the memory card, not just the card, which means that if a second person is using your Vita, it’s not just a case of switching out memory cards, it’s clearing out all of your saved data on the Vita itself when you do the factory reset.
In other words, PlayStation Vita is intended to be played by only one user.
What in the world is Sony thinking? Are they really that dense to think that a father or mother would not buy one of these and share it with their kids or each other? Why would they think it is a good idea to limit the number of profiles to one? The PS3 supports more than one profile. Computers support more than one profile. Why not a handheld device? What this will do is limit the market for the device. I really don’t see anyone that has plans to share a device to buy one of these.